My crew and I have now worked two markets at Saint Michael’s and each Saturday has proved to be a fun experience. We doubled our sales from week 1 to week 2, selling out of product in the second week. Working at a Farmer’s Market is very different than other retail venues and I’ve listed here some of the things we’ve discovered/learned just in the two weeks we’ve worked.
1. It’s hot. Bring a fan. Always buy a popsicle from your local vendor, who is happy to cool your palate!
2. A lot of the customers want to chat… they are interested in your story and you should be ready to hear theirs as well.
3. Not all market goers want to chat. Don’t be offended if they just keep walking by your stall when you try to say hello.
4. Most of the shoppers have specific reasons for visiting the market: they are gluten-free or want to shop organic, believe in supporting local businesses or are investing in healthier lifestyles. Sometimes they are just looking for a specialty item they cannot find elsewhere.
5. Being at the market is a great opportunity to get your own grocery shopping done. We purchased delicious bratwurst, tender hot dog buns and croissant, perfect tamales, creamy goat cheese, Wagyu burgers and breakfast tacos. We also sampled yummy cookies and tangy pickles!
6. There are lots of puppies and cute kids. Farmers Markets are great outings for families so enjoy the scenery!
7. It’s important to have fun when the crowd is running a little thin. My son, James, shared his philosophy on the 3 stages of customer contact at a Farmers Market and it was most amusing! Perhaps I can persuade him to put it to paper and I’ll post it later. :)
We’ll be back at Saint Michael’s next Saturday, July 18, then off for a couple of weeks. Hope you will stop by if you have a chance. And here’s the BG to Go Menu for this week utilizing some great farmers market finds. See you soon!